In a recent announcement that has sparked relief among gamers, Gearbox has confirmed that the standard edition of Borderlands 4 will be priced at $70, dispelling earlier concerns about an $80 price tag. This decision comes after CEO Randy Pitchford faced backlash for suggesting that “real fans” would find a way to purchase the game at a higher price. The confirmation of a more accessible price point is a significant move, especially as the gaming industry grapples with rising development costs.