The beloved Sanrio characters are back in the spotlight with the launch of Hello Kitty Merch Match, a free-to-play 3D puzzle game that has just become available in 144 countries and regions. This engaging mobile game allows players to tap on three matching merchandise items featuring their favorite Sanrio characters, offering a delightful experience for fans of all ages. With over 1,000 unique character items to collect, its a nostalgic trip down memory lane for long-time fans and a fun introduction for newcomers.