In an exciting turn of events for the gaming community, Nintendo’s latest titles, Mario Kart World and Donkey Kong Bananza, have both been shortlisted for the prestigious ‘Console Game of the Year’ at the Golden Joystick Awards. This recognition not only highlights the innovative gameplay and design of these titles but also marks a significant moment for the Switch 2, which is quickly establishing itself as a formidable player in the gaming market.

Sega’s latest ad for Sonic Racing: CrossWorlds cleverly resurrects the nostalgic ‘blast processing’ campaign from the ’90s, reigniting the age-old rivalry with Nintendo. The ad playfully critiques Mario Kart World, showcasing Sonic Racing’s traditional karting structure as a refreshing alternative to Nintendo’s open-world approach. With a voiceover that dismissively references Mario Kart World, the ad emphasizes Sonic Racing’s promise of speed and straightforward gameplay. This strategic move not only appeals to long-time Sega fans but also positions Sonic Racing as a viable competitor in the kart racing genre, especially as Mario Kart World shifts its focus.